Department of Mathematics and Actuarial Science

SMES' ADOPTION OF WEB-BASED MARKETING: EMPIRICAL EVIDENCE FROM KENYA

Mochoge, Omanga Cleophas (Kabarak University, 2014)

This paper explores adoption of web-based marketing services in Nakuru Municipality, Kenya. The technology adoption model, theory of planned behavior and diffusion of innovation were used to support the study. An explanatory ...
DETERMINANTS OF IMPLEMENTATION OF STRATEGIC INFORMATION SYSTEMS IN SMALL AND MEDIUM FIRMS

Omanga, Cleophas Mochoge (Kabarak University, 2014)

Firms want their information systems (IS) to not just work but to be effective and efficient. Thus firms need to manage their IS. Thus, it is crucial for SMEs to adopt information systems to enhance their business ...