Browsing by Author "IMBWAGA, EDMOND"
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EFFECT OF PORTER’S GENERIC STRATEGIES ON FIRM PERFORMANCE: A CASE STUDY OF TYRE DEALERS IN NAIROBI COUNTY, KENYA
IMBWAGA, EDMOND (Kabarak University, 2023-11)The study sought to look at the effect of Porter’s generic strategies on firm performance of Tyre dealers within Nairobi County. Tyre demand remains high in the country owing to the high motorization rate of the population ...